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0The SEO Foundations Professional Certificate introduces learners to the core principles of Search Engine Optimization and how search engines rank web pages. It covers essential concepts such as on-page SEO, content optimization, and keyword research, helping learners understand how to create search-friendly websites and content. Through practical, industry-relevant learning, participants will build a solid foundation in SEO, understand user search intent, and develop the skills needed to support organic search growth and begin a career in SEO or digital marketing.
1. How Search Engines Work
2. Evolution of Search Engines & Google Algorithms
3. Introduction to SERPs & Search Features
4. Understanding Organic vs Paid Search
5. Core SEO Terminology & Concepts
6. Google’s Core Ranking Factors (E-E-A-T & Beyond)
7. Introduction to SEO Tools: Search, Analytics & Audit Platforms
8. Building an SEO Mindset & Strategy Framework
1. Introduction to On-Page SEO
2. Title Tags & Meta Descriptions Optimization
3. Header Tags & Content Structure (H1–H6 Hierarchy)
4. Keyword Placement & Content Optimization
5. Image SEO Optimization
6. Internal Linking Strategy & Content Organization
7. Featured Snippets & Rich Results for SEO
8. On-Page SEO Audits
Knowledge & Skills You Will Learn
A verified certificate you can showcase on LinkedIn and other social platforms to highlight your achievement. View Sample
A downloadable PDF available in your student dashboard, accessible anytime for easy use and sharing. View Sample
A physical copy of your certificate delivered to your provided address. Printing and delivery charges apply separately. View Sample
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