Responding to Social Media Crises

Learning Outcomes

• It guides salespeople through steps to identify prospects, understand needs, present solutions, and close deals effectively.
• It now emphasizes consultative, solution-based approaches, leveraging technology like CRM, AI, and virtual meetings to build personalized relationships.
• It ensures customer satisfaction, encourages referrals, and opens opportunities for cross-selling and upselling, enhancing lifetime value.
• Unresponsive prospects, competition, complex decision-making, and internal misalignments—overcome with resilience, preparation, and technology.